Laurie Shopland is a speaker, emotional well-being strategist, award-winning life coach, and the creator of the transformational Becoming Online Course. Known as the “Chief Encouragement Officer,” Laurie spent two decades raising more than $40 million for causes she believed in before devoting her full-time energy to helping people create the lives they feel called to live.

As the co-founder of Shopland Coaching, she is recognized for bringing honesty, compassion, and uplifting clarity to every room she enters. Her signature framework, The Truth Model, has guided individuals across North America to show up as the truest version of themselves, rebuild self-trust, and live aligned, abundant lives.

Laurie’s passion is walking alongside people as they discover who they were truly created to be. She believes that when we learn to tell the truth—to ourselves and to the world—we unlock the freedom, confidence, and impact we’ve been searching for.